The term Critical Mass has been bandied about by a few associations over the past few years, but what does it really mean? Put simply, critical mass is the tipping point where an association becomes self-sustaining, influential, and resilient. It’s when the size, reputation, and energy of the community naturally drive growth and deepen the organisation’s impact.

In this post, I’ll break down what it means for associations to reach critical mass, why it’s a powerful milestone, and share some practical steps for getting there. For a New Zealand-based association, reaching critical mass means becoming a trusted resource, a strong advocate, and an essential network for its members. Here’s what reaching critical mass looks like:

Member Attraction and Retention
Achieving critical mass makes an association the go-to for like-minded....

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