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Association Industry Studies

Naylor's Association Communications Benchmarking Report
This complimentary survey of over 700 association professionals offers valuable insights, trends, and recommendations on effective communications and marketing for associations. In partnership with ASA and Naylor Association Solutions, this report provides actionable guidance to help you:

  • Cut through the noise in member communications
  • Understand the latest patterns and trends in how associations manage their communications
  • Compare communications budgets for small, medium, and large associations, and see how resource allocation affects strategic priorities and decision-making

Download Report


Marketing General's Membership Marketing Benchmarking Report
Marketing General Incorporated (MGI) provides this essential benchmarking report to help association leaders in New Zealand and beyond understand the latest trends and tools in membership marketing. It is a valuable resource for evaluating and refining your own membership strategies and tactics.

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New Member Engagement Study
New members are many associations’ most at-risk members. At the same time, new members are also the most interested in member messaging. Let’s take advantage of this dynamic and start getting them engaged.
Published by Dynamic Benchmarking and Kaiser Insights 
But how? And what strategies and tactics really move the needle on new member engagement?
Good news! We have these answers for you

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New Zealand Society of Association Executives (NZSAE)
Te Hapori o nga Kaiwhakahaere Hononga o Aotearoa
Otonga Road
ROTORUA 3015
New Zealand 


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