For many associations in New Zealand, membership dues remain one of the most stable and consistent revenue streams. However, relying solely on membership dues can be challenging in times of economic uncertainty or shifting member priorities. To ensure long-term financial sustainability, associations must not only retain their current members but also grow their membership base while enhancing the value they offer.
Here are some strategies for strengthening membership dues as a core revenue stream for associations across Aotearoa:
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(Part 1 of a 3-Part Series on Financial Sustainability for Associations)