For many associations across New Zealand, events are a cornerstone of their financial sustainability. Whether held in person or delivered virtually, these gatherings offer a powerful opportunity to connect members, share knowledge, and generate much-needed revenue. But to truly maximise the value of events, associations need to be more strategic—especially as expectations and engagement patterns evolve in the context of Aotearoa’s unique environment.

Here are some ways New Zealand associations can strengthen their event strategies and ensure long-term financial sustainability:

1. Tailor Events to Your Members’ Needs

The New Zealand association sector is diverse, and one size...

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