ATTRACT by Design 12:45 – 1:20

The Membership Priorities We Don’t Make Time For.

We all know the work that would strengthen our membership—clearer value, better onboarding, stronger engagement—but it’s often the first thing pushed aside. Not because it doesn’t matter, but because it isn’t urgent. This session focuses on those overlooked priorities and brings them back into view, helping you shift from reacting to day-to-day demands to deliberately designing a stronger membership experience.

Speaker: Sarah Toase, CEO , Cranes Association of NZ 

Putting into Practice 1:20 – 1:45

 Crafting Your Message (facilitated)

ONBOARD by Design 1:45 – 2:20

The First 30 Days That Matter

First impressions shape long-term engagement. This session focuses on designing onboarding intentionally — identifying early value signals, balancing human and automated touchpoints, and ensuring the first 30 days create momentum rather than uncertainty.

Speaker: Kayne Franich – Property Council

Putting into Practice 2:20 – 2:45

Designing the First 30 Days (facilitated)

BELONG by Design 2:45 – 3:20

Moving From Members To Avocates & Champions

Belonging goes beyond attendance and transactions. This session explores belonging as a combination of connection, contribution and recognition — and where associations can start, regardless of size or resource.

Speaker: Donna Vincent, NZ Training and Development Association 

Putting into Practice3:20 – 3:45

Moments That Create Belonging (facilitated)

WRAP UP COMMITMENT 3:45

Membership Advantage

We close the day by bringing the full membership lifecycle back together—connecting the key themes of attracting, onboarding, retaining, and belonging. This final session is about stepping back, making sense of the discussions, and turning insight into action, ensuring delegates leave with clear priorities, renewed confidence, and a practical perspective on what to focus on next.

Speaker: Brett Jeffery, CAE – NZSAE